Want More Live Engagement? Here’s How to Get It

You’ve got a brilliant live session lined up—maybe it’s a panel of experts, a keynote, or a hands-on webinar. You’ve sorted the tech, prepped the speakers, and hit “go” on your event page. But now comes the big question: how do you actually get people to show up live?

We’ve seen it time and again—live events are where magic happens. The energy, the interaction, the chance to ask a question in the moment—it’s the difference between watching a recording and being part of the conversation. But getting your audience to tune in live takes more than just a calendar invite. Here are a few simple but effective ways to boost your live engagement:

1. Set up smart, friendly reminders

Don’t just tell people once—remind them!
Schedule automated emails to go out at key points before the event: one week before, a couple of days before, and then again the day before or the morning of. Keep the tone warm and action-focused. Try things like:

• “We’re going live tomorrow—don’t miss out!”

• “Join us live to ask your questions”

• “Be part of the conversation in real time”

These nudges help move your event from “I meant to watch that” to “I’m logging in now.”

2. Use your website real estate

Got a homepage? Use it!
Add eye-catching banners or popups that promote the live event. If you’re working with partners or sponsors, ask if they’ll do the same on their own sites. It’s an easy way to catch the eye of your audience while they’re already browsing something relevant.

3. Tap into newsletters

Your partners, speakers, or member groups may have email lists that are perfect for your event. Ask if they’ll include a quick mention in their next newsletter. A short blurb with a strong call to action (plus a clear link to register or watch) can make a big difference.

4. Go big on social—especially LinkedIn

Post early and often on your social channels. LinkedIn is especially powerful for professional content, so don’t just post on your own feed—join relevant LinkedIn groups and share the registration link there too.
Better yet, ask your speakers, partners, and even attendees to share the event with their networks. A personal post saying “I’ll be speaking at this—join me live!” can go much further than a corporate one.

Make live events easy to find and join

One more way we help? Cadmore lets you embed webinars directly into your own website or platform—so audiences can register, join live, and rewatch without ever having to leave your ecosystem. It’s a seamless experience that keeps your brand and users front and center.

The bottom line?

People are busy. But if you make it easy, exciting, and personal, they’ll show up. And when they do, live events become more than just broadcasts—they become real moments of connection.

Want to explore how Cadmore helps organizations like yours make the most of live video? Let’s talk.