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We help purposeful video stand out in a world of mindless scrolling

Our vision

The case for purposeful video

Your video matters to the experts who rely on it. There is a difference between content made to entertain, advertise, or fill a feed, and content made for a purpose: media created to educate, train, inform, or advance a field. Purposeful video is watched intentionally, must be trusted, and carries real weight.

As an organization with deep expertise and a community that actively seeks you out, you produce content your audiences depend on to learn, advance their work, or do their jobs. Training programs, online courses, conferences, publications. You offer credibility and curation in a world awash with video. (After all, do you want your surgeon learning from YouTube?)

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The challenge

Creating purposeful video is only half the challenge. Delivering it at scale and speed, with the right user experience, is where things get complicated. Your audiences are not passive viewers: a researcher scanning for a citation, a trainee rewatching a segment, a clinician catching up on sessions or earning CME credit. They need to find the right video fast, know what is in it before committing their time to watching it, and use a platform and player built around their work practices. That is a high bar to clear.

Our solution

We built Cadmore to make that possible. By bringing the experience standards of consumer streaming to professional video, we lower the barrier for organizations that take their video content seriously. Whether you are just getting started or already running a full multimedia strategy, we offer a fully managed, white-label platform, without ever claiming your content or copyright. From straightforward setups to advanced integrations, we help you deliver the right content to the right people, at the right time, in the right way.

Our company

We founded Cadmore in 2018 to build a platform for organizations who produce professional and academic media content. Our team brings decades of experience in video streaming, professional publishing, and digital product development, spanning our staff, leadership, and advisory board.

Today, we support over 50 leading associations, societies, publishers, and distributors worldwide. What unites us is a commitment to helping organizations like yours make the most of their expert media, through thoughtful design, trusted partnerships, and a genuine understanding of your goals and your audience.

Our team

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Eden Adisi
Finance Assistant

Eden graduated in 2017 from Aston University, where she studied economics and management and decided to pursue a career in accounting. She spent four years in the fast-moving consumer goods sector before moving to media, and is studying to become a Chartered Certified Accountant. In her free time, Eden likes to sing, play piano, travel, and read books.

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Abi Crafter
Marketing Executive

Abi is a digital marketing specialist who graduated from Brunel University with a Bachelor of Science in Multimedia Technology and Design. She has over 10 years experience, most recently, several years in the medical/scientific publishing industry. 

In her spare time Abi is a green thumb and loves growing fruits and veggies, resulting in having more tomatoes than one household could ever possibly consume.  

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Victoria Dunsmore
Lead UX/UI Designer

Victoria is an award-winning senior digital designer with 15 years of experience. She has cross-industry experience, including advertising, travel, hospitality, and not-for-profit. She specializes in web accessibility, user interface, and user experience design, creating experiences that look great and are easy to use. During her spare time, Victoria enjoys travelling, cinema, and overindulging in great food.

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Neil Gilstrap
Chief Technology Officer & Co-founder

Neil is a career software engineer and solutions architect by day, with over 20 years of experience and a Masters of Information Systems. By night, he is also a karate instructor, board game creator, entrepreneur, and volunteer. Prior to cofounding Cadmore, he held technology roles in publishing, behavioral health, education, government contracting, professional development, and conference management industries.

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Greg Gunderson
Senior Business Analyst

Greg is a business analyst and project manager with over 20 years of experience in publishing, most recently with SAGE Publishing. He has worked on a wide variety of online products specializing in video, courseware, integrations, access control, and reporting. Prior to SAGE, Greg worked for Cenveo/Cadmus Publisher Services in various roles within technology and production. He enjoys traveling, spending time with his dog, and cooking — preferably outdoors.

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Simon Inger
 Co-founder

Simon has worked with a number of start-ups in the scholarly information space for over twenty years (including CatchWord, Renew Consultants, and Accucoms) and in a consultancy and service provider role has nearly thirty years’ experience in meeting the needs of the world’s scholarly societies, both large and small, in North America, Europe, and Japan.

 
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Violaine Iglesias
Chief Executive Officer & Co-founder

Violaine’s experience spans fifteen years in professional, scholarly, and trade publishing, including stints at technology provider GVPi, SAGE Publishing, Random House, and Flammarion. She has led the development of digital publishing platforms and co-founded Cadmore Media to spur the growth of streaming media in scholarly and professional communication.

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Conrad Jagger
Senior Software Architect

Conrad has spent 25+ years designing and developing world-class solutions across a wide range of industries, including SAAS platforms for several household names. Prior to IT, Conrad was a helicopter engineer in the Royal Navy and set up a successful marketing company in Hong Kong.

He has four children, but still manages to squeeze in a bit of time to perform standup comedy, travel, volunteer, and study cryptocurrencies, which has prompted him to develop an automated trading algorithm.

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Sarah Kueter
Sales Coordinator

Sarah is our Sales Coordinator. She has worked in a variety of roles including postal mail sorter and academic journal development.  A history enthusiast, she completed her undergrad at the University of Aberdeen in History and her masters in Museology at the University of Glasgow. In her spare time, Sarah enjoys trying cooking recipes from around the world and reading horror and crime novels.   

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Katie Naylor
Administrative Coordinator 

Katie is an Administrative Coordinator who joined Cadmore full-time in 2025 after completing an internship with the company the previous year. She recently graduated from the University of Leeds with a degree in English Literature. Focused and quick to learn, Katie brings strong organisational and communication skills to her role and enjoys contributing to a collaborative team environment. Outside of work, she plays football, goes to the gym, enjoys hiking, and discovering new music, especially her favourite band, Fontaines D.C.

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Peter Olima
Senior Solutions Engineer

Peter is a Senior Solutions Engineer at Cadmore Media, where he helps design and deliver media platforms that meet clients’ needs.
He enjoys turning complex requirements into clear, effective workflows that support Cadmore’s mission of delivering purposeful content.

Before joining Cadmore, Peter worked as a Head of IT and Product Manager. Outside of work, he brings a creative edge from his past as a music producer and a personal interest in metaphysics, existential psychology, and fiction literature.

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Mark Reynard
Sales Director

Mark Reynard is an award-winning executive specializing in business development, marketing, and client services across video production, video platforms, creative media, events and audiovisual industries. With a proven track record of building strategic partnerships with global brands, publishers, and technology leaders, Mark drives growth by delivering innovative solutions that resonate with audiences worldwide.

A skilled presenter, director, and performer, he excels at crafting compelling messages for video, live events, and international conferences. Mark joins us from The Institution of Engineering and Technology where he was Head of Video Services for 12 years.

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Melissa Seserko
Chief Operating Officer

Melissa is a digital product professional with over 10 years of experience. She spent many years at SAGE Publishing in various project and product manager roles working on video, data, and courseware products. Melissa is currently working on her Master’s in Educational Technology at James Madison University. Outside of work and school, Melissa spends her time baking and reading.

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Josh Taylor
Software Engineer

Josh is a software engineer with experience in the manufacturing and membership sectors and a Masters in Computer Science from the University of Lincoln. During his spare time, he likes to play video games and football (soccer, for Americans).

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Jennifer Velten
Client Success Manager

Jennifer is a new graduate of George Washington University’s Masters in Publishing program. She has six years of experience coordinating projects in multiple fields, including publishing, education, non-profit, and medical billing. Bridging the gap between content and consumer through meaningful client relationships is her specialty.  During her spare time, Jennifer can be found reading, writing, and nurturing her houseplants.

Advisory board

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Stephen Rhind-Tutt  

A seasoned innovator in libraries and education, he has pioneered over 400 successful online products, including CD-ROMs, VR, and streaming media databases. His leadership at Alexander Street made it the largest vendor of streaming video to libraries globally. He has also served on several influential boards and spoken at major industry events.

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Jennifer Schivas

As CEO of 67 Bricks, she leads an award-winning technology consultancy, partnering with top-tier information providers like The Economist, The British Medical Journal, and Wiley. A regular conference speaker and panelist, she has guided 67 Bricks to global recognition for delivering must-have products that drive growth, enhance customer engagement, and unlock new revenue opportunities.

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Michael Cassata

Mike, a seasoned investment banker, joined Rockland Trust in 2023, bringing over 20 years of M&A expertise. He specializes in advising business owners on strategic transitions. A former entrepreneur, Mike has guided over 100 companies in sectors like software and business services. He holds multiple FINRA designations and a BS in Electrical Engineering from UConn.

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Marty Kahn

With extensive leadership experience, he has served as Chairman and board member for multiple companies, including Code Ocean and TealBook. Formerly the CEO of ProQuest, he holds an MBA from Harvard Business School and a BA from Yale University, bringing decades of expertise in corporate governance and strategic direction to his roles.

Careers

At Cadmore Media, we embrace a simple motto: work hard and be kind. We maintain a strong work ethic while providing an empowering environment where team members can grow, contribute to our mission, and enjoy a high degree of autonomy. We welcome and debate new ideas, encourage creativity, and value every team member’s input.

Our team works remotely, allowing us to collaborate with the best talent, regardless of time zone. Accessibility and inclusion are central to our mission, and we actively welcome applicants who may need accommodations to do their best work. We are always open to hearing from people who want to be part of what we are building.

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