Business models
Flexible business models to help you publish, share, and monetize your media your way.
Your organization may want to publish media for a wide range of purposes.
Mission-driven goals
Many non-profits and corporations disseminate expert content to support their mission. The objective is then to make sure all content is as discoverable as possible, wherever your users are - whether that be search engines, social media platforms, or academic library catalogues and specialty indexes - and to leverage the right marketing tools to maximize impact. You can reach global users with technology available in all geographical areas and easy to use for non-native English speakers.
Our Live Events product, in particular, is well suited for mission-driven outreach, since it fosters engagement and often attracts the greatest number of simultaneous attendees.
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Scientist/practitioner outreach
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Public/patient outreach
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Advocacy
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Global outreach
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Marketing
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Indirect monetization
In some cases, streaming media is not directly monetized, but it supports the growth of other monetized products. It then needs to be well integrated with those products.
Integrations may be content-focused, where media needs to be searchable, indexed and discoverable alongside other content types that make up the monetized product, as is typically the case for journal, book, and textbook digital platforms. In those scenarios, our clients often leverage Media Embed to add value to existing products with the addition of video or audio assets.
In other cases, integrations need to focus on access and authorization. For example, a society may launch a Media Site featuring educational or conference videos that are freely accessible to members. A user who is authorized to watch content, in this case as a society membership benefit, should be able to easily access it - often via single sign-on (SSO) with the organization’s main identity management system.
Indirect monetization use cases may include:
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Publications add-on: media content alongside journals, books, textbooks, reference products
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Membership benefit
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Direct monetization
Video, audio and live events can also be significant sources of revenue. When media is directly monetized, flexibility and reliability are required. Content needs to be discovered, with enough of it available to watch outside of firewalls so potential buyers know what they are buying. Selling organizations need to be able to control all the transaction terms, including pricing and purchase models, for example freemium, metered, purchase, subscriptions. Purchasing and accessing content needs to be easy to prevent any user frustration, with reliable ecommerce integrations, flexibility of payment methods, and immediate authorization after purchase.
Achieving these goals is always going to require a blend of technology and business strategy. We will take care of the technology, most often with a Media Site that will be ready to be taken to market. And we advise on business strategy, often reminding you that the main requirement will be that your media content has to be of high value to its potential buyers!
Direct monetization use cases may include:
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B2C (business-to-consumer)
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Direct sales to individuals, including members (ecommerce)
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Open Access (OA)
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B2B (business-to-business)
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Academic institutions, special libraries and hospitals
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Licensing/corporations
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Public libraries
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Advertising and sponsorships
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Mission-driven goals
Many non-profits and corporations disseminate expert content to support their mission. The objective is then to make sure all content is as discoverable as possible, wherever your users are - whether that be search engines, social media platforms, or academic library catalogues and specialty indexes - and to leverage the right marketing tools to maximize impact. You can reach global users with technology available in all geographical areas and easy to use for non-native English speakers.
Our Live Events product, in particular, is well suited for mission-driven outreach, since it fosters engagement and often attracts the greatest number of simultaneous attendees.
-
-
Scientist/practitioner outreach
-
Public/patient outreach
-
Advocacy
-
Global outreach
-
Marketing
-
Indirect monetization
In some cases, streaming media is not directly monetized, but it supports the growth of other monetized products. It then needs to be well integrated with those products.
Integrations may be content-focused, where media needs to be searchable, indexed and discoverable alongside other content types that make up the monetized product, as is typically the case for journal, book, and textbook digital platforms. In those scenarios, our clients often leverage Media Embed to add value to existing products with the addition of video or audio assets.
In other cases, integrations need to focus on access and authorization. For example, a society may launch a Media Site featuring educational or conference videos that are freely accessible to members. A user who is authorized to watch content, in this case as a society membership benefit, should be able to easily access it - often via single sign-on (SSO) with the organization’s main identity management system.
Indirect monetization use cases may include:
-
-
Publications add-on: media content alongside journals, books, textbooks, reference products
-
Membership benefit
-
Direct monetization
Video, audio and live events can also be significant sources of revenue. When media is directly monetized, flexibility and reliability are required. Content needs to be discovered, with enough of it available to watch outside of firewalls so potential buyers know what they are buying. Selling organizations need to be able to control all the transaction terms, including pricing and purchase models, for example freemium, metered, purchase, subscriptions. Purchasing and accessing content needs to be easy to prevent any user frustration, with reliable ecommerce integrations, flexibility of payment methods, and immediate authorization after purchase.
Indirect monetization use cases may include:
-
-
Publications add-on: media content alongside journals, books, textbooks, reference products
-
Membership benefit
-
Mission-driven goals
Many non-profits and corporations disseminate expert content to support their mission. The objective is then to make sure all content is as discoverable as possible, wherever your users are - whether that be search engines, social media platforms, or academic library catalogues and specialty indexes - and to leverage the right marketing tools to maximize impact. You can reach global users with technology available in all geographical areas and easy to use for non-native English speakers.
Our Live Events product, in particular, is well suited for mission-driven outreach, since it fosters engagement and often attracts the greatest number of simultaneous attendees.
-
-
Scientist/practitioner outreach
-
Public/patient outreach
-
Advocacy
-
Global outreach
-
Marketing
-
Indirect monetization
In some cases, streaming media is not directly monetized, but it supports the growth of other monetized products. It then needs to be well integrated with those products.
Integrations may be content-focused, where media needs to be searchable, indexed and discoverable alongside other content types that make up the monetized product, as is typically the case for journal, book, and textbook digital platforms. In those scenarios, our clients often leverage Media Embed to add value to existing products with the addition of video or audio assets.
In other cases, integrations need to focus on access and authorization. For example, a society may launch a Media Site featuring educational or conference videos that are freely accessible to members. A user who is authorized to watch content, in this case as a society membership benefit, should be able to easily access it - often via single sign-on (SSO) with the organization’s main identity management system.
Indirect monetization use cases may include:
-
-
Publications add-on: media content alongside journals, books, textbooks, reference products
-
Membership benefit
-
Direct monetization
Video, audio and live events can also be significant sources of revenue. When media is directly monetized, flexibility and reliability are required. Content needs to be discovered, with enough of it available to watch outside of firewalls so potential buyers know what they are buying. Selling organizations need to be able to control all the transaction terms, including pricing and purchase models, for example freemium, metered, purchase, subscriptions. Purchasing and accessing content needs to be easy to prevent any user frustration, with reliable ecommerce integrations, flexibility of payment methods, and immediate authorization after purchase.
Achieving these goals is always going to require a blend of technology and business strategy. We will take care of the technology, most often with a Media Site that will be ready to be taken to market. And we advise on business strategy, often reminding you that the main requirement will be that your media content has to be of high value to its potential buyers!
Indirect monetization use cases may include:
-
-
Publications add-on: media content alongside journals, books, textbooks, reference products
-
Membership benefit
-