Business models

Flexible business models to help you monetize your media your way.

Turn your video and audio into a revenue stream.

Whether you're selling subscriptions, courses, or one-off content, your audience needs a seamless way to discover, access, and purchase your media, while supporting your wider mission at the same time.

DIRECT MONETIZATION

Video and audio as a significant revenue source, with full control over pricing, purchase models, and access.

Ecommerce

Sell content directly to individuals, including members, with flexible purchase models such as freemium, metered access, pay-per-view, and subscriptions, with immediate authorization after purchase.

Institutional licensing

License your content to academic institutions, special libraries, and hospitals under negotiated terms, extending your reach into professional and educational settings.

Corporate licensing

Supply professional development, training, or specialist content to businesses and enterprises, opening a scalable B2B revenue stream alongside your core audience.

Public libraries

Distribute your content through public library networks, making it available to broad community audiences under library licensing models.

Open access

Publish freely available content to maximize reach, discoverability, and citation impact, with full SEO and library indexing support to ensure it gets found.

Advertising & sponsorship

Generate revenue through branded content, sponsor placements, and ad integrations, monetizing your audience's attention without requiring them to purchase directly.

Indirect monetization

Media that supports other revenue-generating products, through integrations, access control, and membership.

Membership benefit

Offer gated video and audio as a value-add to society or association members. Content is freely accessible to authorized users, typically via single sign-on (SSO) with your existing identity management system.

Publications add-on

Enrich journals, books, textbooks, and reference products with embedded video and audio using Media Embed, making media searchable and discoverable alongside your existing content.

Mission-driven

Disseminate expert content, maximize discoverability, and reach global audiences, without a direct revenue goal.

Scientist & practitioner outreach

Share research and expertise with professional communities worldwide, with content that is discoverable across search engines, library catalogues, and academic indexes.

Public & patient outreach

Make health and scientific content accessible to non-specialist audiences, with tools built for global reach and non-native English speakers.

Advocacy & awareness

Amplify your organization's voice across geographies and platforms, leveraging media to drive impact and awareness around your mission.

Live events

Foster engagement and reach large simultaneous audiences with live streaming, our Live Events product is particularly well suited for mission-driven outreach.

knowledge base

Want to dig deeper into monetization?

Explore our in-depth knowledge base articles on business models, licensing for academic markets, and generating new revenue through sponsorships and advertising.

Browse monetization articles

Topics in this category

Business models Licensing Academic libraries Sponsorships & advertising