What AI can do for your video

Your videos contain valuable knowledge. How are you extracting that value for your users and your organization?

Conferences, webinars, lectures, training sessions and research presentations are packed with information, but much of that knowledge remains locked inside video recordings.

We can extract, structure and enrich the information in your videos by combining AI tools with thoughtful metadata and best practices. Rather than adding AI for its own sake, we focus on where it can solve real problems, reduce labor-intensive work and create more value from the content you already have.

AI enrichment makes your video content more discoverable, more accessible and ready for new opportunities, including AI licensing.

Three ways AI adds value

Discoverability: help the right people find the information they need

Traditionally, text content has been the easiest to find through search. But video contains far more information than its title and description can capture. Valuable knowledge is often buried in spoken content, slides and visuals.

We use AI to extract and structure that information, creating metadata and descriptive content that can make your video easier to discover across the web and through AI-powered search.

This might include:

Instead of simply finding a recording, users can discover the specific knowledge contained within it.

Accessibility: make your video accessible to more people

Creating comprehensive accessibility content has traditionally required significant manual and specialist work. AI-assisted workflows can help make that work more practical and scalable.

By analyzing the spoken and visual information in your recordings, we can generate:

AI can handle parts of the time-consuming work of creating these assets, making accessibility a more practical part of the overall content workflow.

AI licensing: make your video part of the licensing opportunity

Your video library contains valuable intellectual property, just like your journals and books.

As publishers and professional organisations explore licensing content for use in AI, video can become another valuable source of authoritative information.

We use AI to extract and structure the information within your videos, helping prepare that content and its associated data for potential licensing opportunities.

Speech-to-text can capture narration. OCR can extract text from slides and visuals. We can then use AI to create metadata, summaries, descriptions and other structured outputs.

This creates richer data around your video content and opens up the opportunity to license your video alongside your journals and books.

As AI licensing opportunities develop, having your video content organized, described and structured puts you in a better position to evaluate and take advantage of them.

What could your video library become?

Your video content can become more than a collection of recordings. Structuring the information within your content creates richer assets that are easier to discover, more accessible to different audiences and ready to be used in new ways.

Our approach to integrating AI into your video workflow is not about creating more video. It's about creating more opportunity and value around the videos you already have.

The same underlying information can support multiple purposes, from helping a researcher find a specific moment in a presentation, to providing an audio description for a viewer, to creating structured data that can form part of an AI licensing offering.

Your video doesn't need to stay locked inside a player. The information within it can become a valuable asset in its own right.