--- title: What AI can do for your video description: Turn your video into searchable, accessible content with AI, enhancing discoverability, licensing opportunities, and accessibility for all viewers. Book a demo today. --- [Skip to content](https://cadmore.media/what-ai-can-do-for-your-video#main-content) [![Cadmore-Media-Header-Logo](https://cadmore.media/hubfs/Cadmore-Media-Header-Logo.svg)](https://cadmore.media/?hsLang=en) - About Show submenu for About - [Company](https://cadmore.media/company) - [Clients](https://cadmore.media/clients) - [Blog](https://cadmore.media/blog) - [Contact](https://cadmore.media/contact) - [Products](https://cadmore.media/products) - Use cases Show submenu for Use cases - [Conferences](https://cadmore.media/conferences) - [Education](https://cadmore.media/education) - [Publications](https://cadmore.media/publications) - [Film distribution](https://cadmore.media/film-distribution) - [Monetization](https://cadmore.media/business-models) - [Contact](https://cadmore.media/contact) - [Support Portal](https://cadmore.media/support) - [Knowledge Base](https://cadmore.media/knowledge) Open main navigation Close main navigation - About Show submenu for About - [Company](https://cadmore.media/company) - [Clients](https://cadmore.media/clients) - [Blog](https://cadmore.media/blog) - [Contact](https://cadmore.media/contact) - [Products](https://cadmore.media/products) - Use cases Show submenu for Use cases - [Conferences](https://cadmore.media/conferences) - [Education](https://cadmore.media/education) - [Publications](https://cadmore.media/publications) - [Film distribution](https://cadmore.media/film-distribution) - [Monetization](https://cadmore.media/business-models) - [Contact](https://cadmore.media/contact) - [Support Portal](https://cadmore.media/support) - [Knowledge Base](https://cadmore.media/knowledge) What AI can do for your video Turn your video into searchable, accessible, reusable content, and create new revenue opportunities. [Book a demo](https://cadmore.media/what-ai-can-do-for-your-video#demo) [See how it works](https://cadmore.media/what-ai-can-do-for-your-video#how) Transcripts Chapters Slide text (OCR) Audio descriptions Structured metadata The challenge ## Your videos are full of knowledge. Most of it is locked inside the player. Conferences, webinars, lectures, training sessions and research presentations are packed with information.  But search relies on text content, and a video's title and description capture only a fraction of what it has to say. The real value is buried in what's said, shown on slides and discussed in Q&A. That means people searching for exactly what your experts presented often never find it, and neither do the AI tools that are increasingly how research gets discovered. What search can see today Title Short description Upload date What's actually in the recording Every spoken word Text on slides and visuals Speakers and affiliations Topics, findings and conclusions Charts, diagrams and demos How it works ## From recording to reusable knowledge We combine AI tools with thoughtful metadata and best practice to extract, structure and enrich the information in your videos. 01 Your video Conference sessions, webinars, lectures, training and research presentations. Audio Slides Visuals   02 Extract Speech-to-text captures narration. OCR pulls text from slides and visuals. AI analyses what appears on screen. Speech-to-text OCR AI analysis   03 Structure & enrich We turn what's extracted into clean metadata, descriptive content and structured outputs. Transcripts Chapters Keywords Summaries Speakers XML   04 Put it to work [Discoverability↓](https://cadmore.media/what-ai-can-do-for-your-video#discoverability) [Accessibility↓](https://cadmore.media/what-ai-can-do-for-your-video#accessibility) [AI licensing↓](https://cadmore.media/what-ai-can-do-for-your-video#licensing) **Experts stay in the loop.** AI handles the time-consuming work, so your team can focus its editorial expertise where it adds the most value. 01 · Discoverability ## Help the right people find exactly what they need We extract and structure the knowledge in your videos, creating metadata and descriptive content that makes it easier to discover across the web and through AI-powered search. Users don't just find a recording; they find the specific moment that answers their question. Transcripts & speech-to-text Keywords & topics Summaries & descriptions Speaker & presentation details Slide text via OCR Chapters & structured metadata [Talk to us about video search & discovery →](https://cadmore.media/what-ai-can-do-for-your-video#demo) patient-reported outcomes 14:32 Annual Meeting · Plenary session Match in transcript · jump to 14:32 "…we've seen a real shift in how patient-reported outcomes are built into trial design…" Chapter 3: Trial design Speaker: \[Name\] 08:05 Webinar · Methods in outcomes research Match on slide text (OCR) · jump to 08:05 Slide 12: "Patient-reported outcomes: choosing the right measures" Illustrative example         …and as this chart shows, enrolment rose after the update. CC Captions AD Audio description Transcript AUDIO DESCRIPTION · 12:04 A bar chart titled "Enrolment by quarter" appears. The final bar is noticeably taller than the three before it. Illustrative example 02 · Accessibility ## Make your video accessible to more people Comprehensive accessibility content has traditionally meant significant manual, specialist work. By analysing the spoken and visual information in your recordings, AI-assisted workflows make it practical and scalable, so accessibility becomes part of your everyday content workflow. Captions & transcripts Audio descriptions Media alternatives Descriptions of visual content Supports WCAG 2.2 Level AA 03 · AI licensing ## License your video alongside your journals and books Your video library is valuable intellectual property. As publishers and professional organisations explore licensing content for AI, video can become another source of authoritative information. We prepare your video and its associated data for licensing, creating richer, structured records, so you're ready to evaluate opportunities as they develop, while keeping full control of your content. [Talk to us about AI licensing →](https://cadmore.media/what-ai-can-do-for-your-video#demo) Journals Books \+ Video ``` ``` Illustrative structured record Find out what's possible with your video library Whether you're starting with search, accessibility or licensing, we'll help you see where AI adds real value. [Book a demo](https://cadmore.media/what-ai-can-do-for-your-video#demo) Our approach ## AI to solve real problems, not AI for its own sake Start with the problem We focus AI on the labor-intensive work that holds your content back, not on adding features for the sake of it. Experts in the loop AI does the heavy lifting. Your team's editorial judgement goes where it adds the most value. You stay in control Your content and the data created from it remain yours, on your terms. It's not about creating more video. It's about creating more opportunity and value around the videos you already have. Who it's for ## Built for organisations whose video carries authority [Conferences & events Turn session recordings into a searchable, chaptered library that keeps delivering value after the event. Conference video →](https://cadmore.media/conferences?hsLang=en) [Publishers Bring video into your discovery and licensing strategy alongside journals and books. Video for publications →](https://cadmore.media/publications?hsLang=en) [Societies & associations Make lectures, CPD and training accessible and easy for members to search. Education & training →](https://cadmore.media/education?hsLang=en) [Read the article What AI can do for your video: a deeper look How discoverability, accessibility and AI licensing fit together.](https://cadmore.media/blog/what-ai-can-do-for-your-video?hsLang=en) [Download The one-page overview (PDF) Share it with your team.](https://cadmore.media/hubfs/FLYER%20What%20AI%20can%20do%20for%20your.pdf?hsLang=en) FAQ ## Common questions Does AI replace human review? No. AI handles the time-consuming parts of the work, so your team can focus its editorial expertise where it adds the most value. Will this help us meet WCAG 2.2 Level AA? Captions, transcripts, audio descriptions and media alternatives support WCAG 2.2 Level AA requirements for video.  Who owns the transcripts, metadata and data you create? You keep full control of your content and the data created from it. What formats are the outputs delivered in? Transcripts, captions, metadata, XML and other structured outputs. ## See what AI can do for your video library Tell us a little about yourself and what you're interested in, and a member of our team will be in touch to discuss your video content. Talk to us about AI licensing Audio descriptions Video search & discovery Content accessibility Conference video libraries AI-powered content enrichment Media alternatives Video monetization   Prefer email? 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