Washington, DC and Bethesda, MD, 9th November 2023 –The American Society of Hematology (ASH) announces its selection of Cadmore Media to enhance users’ digital media experience for its publications platform.
The ASH Publications Department searched for a vendor with a deep understanding of STM publishing to host and stream a wealth of multimedia content across their publication portfolio, as well as to streamline their workflow and processes.
ASH has migrated assets from their former hosting provider to Cadmore Media. The Society has also integrated Cadmore’s audio and video player and integrated ad player into the Society’s journal and book websites.
“As the world’s leading organization in hematology, the American Society of Hematology plays a critical role in promoting the understanding of blood disorders. It is an honor to support them with expanding the accessibility, reach and engagement of their digital media.” – Violaine Iglesias, CEO and Co-Founder
By working with Cadmore Media, the publications team at ASH has increased the accessibility and reach of their multimedia. They can now effortlessly assign videos to a playlist, which can be embedded on any webpage, creating a seamless playback experience for users. Using Cadmore Media’s platform, the Society also now offers specific podcast segments, enhancing accessibility for their audience and ensuring a more personalized experience. Cadmore Media also provided an integrated ad player, using Google’s VAST technology, which enables the Society to showcase video advertisements within their media content.
“ASH sought a vendor who could provide growth opportunities as our needs evolve and given Cadmore’s strong understanding of scholarly publishing their platform was a perfect fit for ASH’s multimedia efforts.”- Nina Hoffman Chief Publications Officer (ASH)
About the American Society of Hematology
The American Society of Hematology (ASH) (www.hematology.org) is the world’s largest professional society of hematologists dedicated to furthering the understanding, diagnosis, treatment, and prevention of disorders affecting the blood. For more than 60 years, the Society has led the development of hematology as a discipline by promoting research, patient care, education, training, and advocacy in hematology.
ASH’s flagship journal, Blood (www.bloodjournal.org) is the most cited peer-reviewed publication in the field, and Blood Advances (www.bloodadvances.org) is an open-access, online journal that publishes more peer-reviewed hematology research than any other academic journal worldwide.
About Cadmore Media
Founded in 2018 by scholarly publishing and streaming media professionals, Cadmore offers a media management and streaming service that enables scholarly and professional organizations to expertly publish video and audio content. The streaming media platform offers the world’s leading publishers and societies new ways to use their media assets to increase engagement, accessibility, and discovery. www.cadmore.media
Find out more about how Cadmore Media can help your business utilise its media assets to increase engagement, accessibility and discovery, contact our sales team today:
Violaine Iglesias - Cadmore Media
The American Society of Hematology (ASH) Selects Cadmore Media to Enhance Digital Media Experience
November 9, 2023