News

Streaming Market Research Report

November, 2017

Renew Publishing Consultants (formerly Simon Inger Consulting), with support from surveyed publishers, scholarly societies, and higher education institutions to uncover the current state of video integration. The research goals were: to identify where organizations stand in their video development plans, understand the challenges they face, and unearth the opportunities they believe video holds. 

A quick survey was designed to collect insights from professionals in these sectors. The response was overwhelming, with 213 participants. Renew Publishing Consultants meticulously analyzed the data, considering regional and sector-specific differences, and compiled their findings into this report. 

“We know that many publishers, societies and institutions are in the process of exploring ways to incorporate video into their websites and publishing platforms, whether as new product lines, for teaching and learning purposes, or to offer more value to existing products and services. Many are unsure about how to go about developing a video strategy whilst others have a clear idea of what they need and are in the process of implementing video content.