Letter from the CEO: February 2021
February 1, 2021
Welcome! And thanks for reading. Simon Inger, Neil Gilstrap and I started Cadmore in 2018 with a simple mission: Offer scholarly societies and publishers the technology they need to fully embrace video. The world today certainly looks very different than it did three years ago, and our company hasn’t escaped the sea change that has affected most companies. But if anything the past year has only increased our commitment to video and our mission, which remains the same, centered around three main domain areas: research, education, and events.
While events have certainly undergone the most dramatic and swift changes in the past twelve months due to the rise of virtual conferences, our activities have spanned all three areas, which are becoming increasingly interdependent. We have grown from our three co-founders to a team of nine senior staff across the U.S. and the U.K – and we’re hiring again!
Whether you have an inkling that video might be part of your content strategy going forward or you have a business case ready to go, we’d love to talk to you. We do a lot more than just provide the best technology – we guide you through the process, from strategy to architecture and product release.
Keep reading for more ideas on using video, and if anything strikes you, I’d love to hear from you.
Violaine Iglesias, co-founder and CEO
We monitor the world of video news so you don’t have to.
If you work with libraries, you’re probably well aware of the recent Ithaka library director survey, “Academic Library Strategy and Budgeting during the Covid-19 Pandemic.” There are several interesting takeaways, but we especially find intriguing the planned increase in streaming media budgets.
Research Information interviewed Cadmore CEO Violaine Iglesias for their article “Content Still King in Video Age.” “There are too many benefits to collecting, creating and publishing the video content,” she notes, adding that few societies plan to stop offering a virtual option once in-person events resume.
Violaine and colleagues at the American Political Science Association published an article in Learned Publishing reviewing the great pivot of 2020 and how virtual and hybrid meetings can be made even better in years to come.
Get in touch to learn more, view a demo, brainstorm video strategy, or just to say hi.