News

Cadmore Media Expands Sales and Marketing Team

September 7, 2023

Cadmore Media, the leading independent streaming service provider for societies and publishers, is delighted to announce the formation of its integrated sales and marketing team. These appointments come at a time of significant growth for Cadmore Media, and will drive an upward momentum that furthers the adoption of streaming audio and video within the community of researchers, academics, practitioners, instructors, faculty members and more.

“This is a very important moment for Cadmore. For the past five years, we have been working hard to become the best technology option for societies, publishers and distributors who wish to develop their streaming strategy. With an experienced new team in place for sales and marketing, we are ready to expand our reach and embark on a new growth phase.” – Violaine Iglesias, Cadmore Media CEO and Co-Founder.

Cadmore Media is expanding its market reach with the addition of two team members, Adrian Stanley, now working on society and publisher relationships, and David Parker, who will be working on partnerships with independent documentary film distributors.

Adrian Stanley brings over 25 years of experience in scholarly communications and academic publishing.  He was General Manager for JMIR Publications, an innovative open-access publisher. Adrian also spent 7 years as Managing Director, Publishers, at Digital Science, and 10 years as Charlesworth Group (USA) CEO.

Additionally, Adrian has worked closely with entrepreneurial startups and founders for all of his working career. He has held numerous volunteer committee/Chair roles including a Past President for the Society for Scholarly Publishing (SSP), Chair SSP Funder Taskforce, and an Associate Editor for Learned Publishing.

“I have known Cadmore Media, Violaine and Simon since awarding them the prestigious Digital Science Catalyst Grant in 2018, and seeing the important role video plays within scholarly communications – I’m very pleased to be supporting this vibrant forward-thinking team through the next important phase of growth and development.” Adrian Stanley – Consultant, Strategic Partnerships.

David Parker, streaming video expert, is the founder of Business Expert Press, launched in 2008 as an iGroup company. He subsequently launched Academic Video Online for Alexander Street Press in 2013 and in 2021, he founded Lived Places Publishing.

David is a frequent contributor to Against the Grain, UKSG Insights, and the Scholarly Kitchen. He is an adviser to the Michigan State University Center for International Business Education and Research and several independent video distribution businesses.

“I have long believed in the central place of content creators and specialty content distributors in support of the teaching and learning enterprise. In the case of documentary film for education, the role of filmmakers and independent distributors could not be more important. I believe Cadmore Media can make a valuable contribution to the sustainability and growth of documentary film in education by providing a solution for independent distributors to deliver content directly to university libraries. By removing the middle role of aggregators, more of each sale can be returned to filmmakers and the tailored curation efforts of the independent distributors that support documentary film.” David Parker – Consultant, Strategic Partnerships.

In addition to the expansion of the sales team, Cadmore Media has also increased its marketing resources, offering a wealth of new talent and experience. Elisabeth Leonard joins the marketing team as Consultant, Strategic Marketing. She comes from a successful career working in academic libraries. She moved into publishing, leading market research for new product development at Sage Publishing, before moving to AAAS/Science where she led market research, marketing and business development for institutional licensing.

As a video service provider, Cadmore Media is thrilled to have Jimmy Pinfield on board as a Marketing Executive. Jimmy’s years of experience in videography will aid Cadmore Media in bringing video to life.

Finally, Abi Crafter, who comes to Cadmore Media from Future Science Group, is a Marketing Executive with a strong background in scholarly publishing and advertising in the industry.

Our sales team will be attending the following events:

ALPSP – Manchester, UK 13^th – 15^th September 2023

Silverchair Platform Strategies – Washington DC, 27^th September 2023

NISO Forum – Washington DC, 3^rd October 2023

SSP New Directions – Washington DC, 4^th – 5^th October 2023

Frankfurt Book Fair – Frankfurt, Germany, 18^th – 22^nd October 2023

Charleston Conference – Charleston, South Carolina, 6^th – 10^th November 2023

Contact our sales team now to arrange a meeting at any of the above events:  info@cadmore.media

About Cadmore Media – Founded in 2018 by scholarly publishing and streaming media professionals, Cadmore offers a media management and streaming service that enables scholarly and professional organizations to expertly publish video and audio content. The streaming media platform offers the world’s leading publishers and societies new ways to use their media assets to increase engagement, accessibility, and discovery. www.cadmore.media