Cadmore Media partners with Rockefeller University Press to integrate video directly into research articles
New York, NY & Bethesda, MD – 12th May 2026 - Cadmore Media has partnered with Rockefeller University Press (RUP) to improve how video content is delivered, accessed, and experienced across its biomedical research journals.
Video is now central to how research is communicated. Through this partnership, Cadmore Media is helping RUP ensure video sits within the research record, where it can be more easily accessed and understood.
RUP publishes a substantial and long-established collection of scientific video content, including supplementary materials and author video summaries across its biomedical journals. These materials play an important role in communicating experimental detail, particularly in fields where visualisation is essential to understanding results.
Using Cadmore Media’s Media Embed, video is delivered directly within journal articles on platforms including Silverchair and HighWire Press. Rather than sending users to external pages, content is embedded into the article experience, creating a more seamless workflow.
A key focus of the partnership is improving accessibility across RUP’s video content in line with the European Accessibility Act (EAA) and Americans with Disabilities Act (ADA) Title II. As publishing standards evolve, ensuring that video is accessible within the article context, and not isolated in separate systems, is increasingly important for both compliance and usability.
For RUP, this means improving how video is surfaced, played, and maintained across platforms, while supporting consistent access for all users, including those using assistive technologies. Cadmore Media’s approach supports these goals without adding complexity to editorial workflows.
“Video is a critical part of how we extend the scientific record,” said Rob O’Donnell of Rockefeller University Press. “Working with Cadmore Media allows us to bring that content closer to the article itself, while also supporting our broader goals around usability and accessibility.”
The partnership also helps RUP streamline how video is presented across formats, from supplementary research materials to video abstracts. As video volumes continue to grow, consistency of delivery and accessibility have become increasingly important priorities.
“Rockefeller University Press has a long history of innovation in research communication,” said Violaine Iglesias, CEO and co-founder of Cadmore Media. “Our focus is to help publishers deliver video in a way that is integrated, accessible, and sustainable.”
Cadmore Media will continue working with RUP to refine video delivery, with a focus on accessibility, discoverability, and long-term preservation.
About RUP
Rockefeller University Press (RUP) is committed to quality and integrity in scientific publishing. RUP publishes Journal of Cell Biology (JCB), Journal of Experimental Medicine (JEM) and Journal of General Physiology (JGP), and co-owns Journal of Human Immunity (JHI) and Life Science Alliance (LSA). RUP journals publish groundbreaking research in the life sciences and biomedicine from leading investigators around the world and serve as a valued resource to those engaged in cutting-edgeresearch and who train future generations of scientists.
To learn more, contact Rory Williams, Director of Communications and Marketing – Rockefeller University Press: rory.williams@rockefeller.edu
About Cadmore Media
Cadmore Media, founded in 2018, provides a purpose-built platform for professional and academic video. We support over 50 leading organizations worldwide, helping them deliver accessible, searchable, and engaging media experiences. With deep expertise in streaming, publishing, and product development, we partner closely with clients to maximise the impact of their content.
To learn more, contact Violaine Iglesias, CEO & Co-Founder – Cadmore Media: violaine@cadmore.media