Purposeful video deserves more than a link out to YouTube. With Media Embed, you can showcase trusted video and audio directly on your own platforms, making it easy to find, use, and remember.
People watch video every day. But let’s be honest, most of it is mindless.
Cats falling off couches. Viral dances. Ads you didn’t ask for. All fed by algorithms designed for entertainment and distraction.
That’s fine for B2C content. But what if your audience isn’t here for puppies?
When it comes to education, research, and professional use, people need something different: purposeful video.
This is the kind of content people choose to watch, because it helps them learn, teach, research, or do their jobs. It has to be trusted, it has to be findable, and it has to be usable.
And that’s where you, as a publisher, membership organization, university, society, film distributor, or corporation, play a vital role. Your audience already trusts your brand. They come to you for knowledge-based content. And video is one of the most powerful ways to deliver it.
(Do you really want your surgeon learning from YouTube? Thought not.)
Purposeful video is harder than just “uploading a file.” It’s about workflows, discoverability, accessibility, and trust. You need to get the right content to the right person, at the right time, in the right way, at scale.
Your audience’s expectations are different, too:
A student might want to pause, rewind, and revisit transcripts.
A practitioner might need to skim at 3x speed to get to the key detail.
A researcher might need citation info at minute 32.
A member might need CME credits logged automatically.
Purposeful viewing is non-linear, intentional, and demanding. Your media needs to rise to that expectation.
That’s why we built Media Embed. It’s not just a player, it’s a way to make purposeful video and audio a seamless part of your digital ecosystem.
Here’s how it works:
Interactive Media Player: Drop our player into your sites, journals, training platforms, conference portals, corporate pages. Users can search inside content, skip to what matters, read along with transcripts, and control their viewing experience.
Media Manager: Behind the scenes, you’ve got a hub to organize, enrich, and publish all your video and audio. Transcripts, metadata, workflows, APIs, it’s built for education, research, and professional content.
Built-in trust and discoverability: Metadata and transcripts make content indexable and searchable. Captions and WCAG compliance ensure accessibility. Analytics show you what’s resonating.
It’s purposeful video delivery, without the chaos.
Media Embed supports a huge range of use cases, including:
Webinars and training videos
Conference session recordings
Podcasts
Video in journals and other publishing products
On-demand professional development
Basically, if your audience needs it to learn, research, or practice, you can embed it.
The problem with “we’ve got video, but people aren’t watching it” usually isn’t the video itself. It’s the what, why, where, when, or how.
Media Embed helps solve that. It makes your content:
Easy to find (metadata, transcripts, SEO, indexing)
Easy to watch (flexible, accessible player controls)
Easy to manage (centralized workflows and APIs)
Easy to trust (because it’s coming from you, not a random algorithm)
You’ve got the strategy and the trusted content.
We’ve got the tools to deliver it, purposefully.
Want to learn how Media Embed could work for your organization? Get in touch with us to start the conversation.
Up next in this series: Media Site: your own streaming hub for purposeful content.